Milk Bone packaging

Here is a preliminary execution and design for the redesign and packaging of milk bone dog treats. Each flavor of the variety pack has a different compartment, shaping it into a dog bone.

Book Cover Project

The Bell Jar: a dramatic and emotional semi-autobiography written by Sylvia Plath. This book takes you through a journey of a young woman battling severe clinical depression. Studying psychology and taking a class focused on the specific diseases associated with the psyche, I wanted to take the reader into the brain of main character, Esther Greenwood with this book cover design.

The heavy, dark blue background symbolizes the void and emptiness Esther is feeling in her life, and the pink spine symbolizes the life she wishes to live (with pink being a beautiful, girly color).  The fig tree symbolizes the life Esther yearned for, however the unreachable figs on the tree represent each path in life she wishes to choose. At the base of the tree lies a distressed figure, Esther, as she cannot decide which path in her life she wants to take. The colored lines inside the tree are beautiful individually, but together they show anxiety, along with the sporadic design they convey. On the spine shows the huddled figure inside the bell jar, the symbol Esther gives to her life of containment inside this disease.

Preliminary Sketch

I decided to pursue my fig tree idea and here is the sketch I will be rendering on Illustrator.